Smirnoff's two-phased journey to the realization that tasting like nothing means it can taste like everything.
Nothing and Everything
Phase 1: Smirnoff spirals on social.
Smirnoff goes dark
Celebrity Gossip accounts take notice
Smirnoff's Chief Vibes Officer, Troye Sivan, will make a statement.
The Website gets existential
Phase 2: Full enlightenment.
